Ad-comm obtained private access to Beige, Alain Ducasse’s Michelin star restaurant in the Tokyo’s iconic Chanel building, known for its most coveted tables; through décor and branding elements, Beige was transformed to represent the unique and luxurious world of Perrier-Jouët.

A theatrical reveal combining service, music and lighting was executed to create a highly climactic evening and launch of the Belle Epoque 2011.

While enjoying a Champagne paired dinner, guests were left spellbound by an unexpected and complete transformation of their surroundings. Cued by dramatic music and lighting, the stunning views of Ginza were replaced by a projected tour of the Perrier- Jouët House on the venue’s expansive windows. We utilized cutting edge, never-before-seen window lamination technology to convert Beige’s windows to “smart windows”, dramatically taking them from clear transparency offering breathtaking Tokyo views to HD ready film screens. A narrated virtual tour accompanied the projection, taking guests through the beautiful vineyards and garden, right into the cellars where the magic of the champagne making occurs.

A memorable evening was achieved and guests left with the desired communication message of Perrier-Jouët’s two centuries of heritage and its unwavering dedication to producing champagnes of uncompromising quality.

“… Ad-comm was selected for their highly strategic and creative vision. The concept they created was unique, impressive and the execution was excellent. The Ad-comm team understood our brand and the communications message we wished to deliver. All elements of the event were carefully choreographed to create the right result.”
Yann Soenen, Director of Marketing, Pernod Ricard Japan