Together, our strategy, creative and experiential teams developed a multi-faceted approach.

We started by conceptualizing and executing a product design project, bringing together creative and innovative individuals who embrace new ways to think, sense, taste, see. Local artists, all trendsetters, were selected and engaged to design a signature IQOS device sleeve accessory and inject their vision and appeal into the brand. A series of “art sleeves” were successfully launched, establishing IQOS’ presence in the realm of art, design creativity and innovation.

Next, we planned and organized IQOS Japan’s participation at the Salone del Mobile Milano. The Japan-based artists were taken to Milano and their digital engagement and augmentation strategy was planned and implemented by Ad-comm.

In Japan, Ad-comm conceptualized and executed a series of lifestyle events, further bringing IQOS to life on a design centric cultural platform. The climax event, “Celebrating Art and Life” was held at a stunning location, on the rooftop of the Andaz Hotel. A unique “Art Gallery x Club” concept made for an exciting and intriguing experience. Artistic elements included an exhibition of the streetwear designer NIGO’s IQOS collaboration, interactive installation art, VJ projections, and more. The mood was dynamic, modern and thoroughly engaging. Ad-comm ensured the presence of influencers who augmented the event through social platforms and generated robust social media, traditional media and word of mouth coverage.

Most recent activities include seasonal digital and social media activation campaigns, featuring opinion leaders and influencers.